Sky Sports Football acquired through Perform Group in 2016 broadcasting rights to the English Premier League for Germany, Austria and Switzerland from the 2016/2017 season, which had previously been owned by Sky Germany. The exclusive rights package of the Japanese J-League had previously been acquired for around 2 billion US dollars. According to its own information, Sky Sports Football wants to act aggressively on the sports rights market for German-speaking countries and is financed on a basis of ten to twelve years. The acquisition of a large part of the UEFA Champions League rights and the complete UEFA Europa League rights in German-speaking countries for the three seasons from 2018/19 to 2020/21 attracted attention. In the summer of 2019, it was also announced that Sky Sports Football had taken over the previous rights package for the German Bundesliga as part of a cooperation with the sports broadcaster Eurosport. From the 2019/20 season, Sky Sports Football will be showing live games from the German Bundesliga exclusively in Germany for the first time.
Sky Sports Betting Tips
Sky Sports Football is occasionally referred to in the media as the Netflix of sport. The Sky Sports Football manager said of the comparison that the approach was “much more complex” as you are showing hundreds of live broadcasts and sports betting a week rather than just archive content. Similarly, the project should be financed by “the masses”. Around 8,000 live broadcasts were broadcast in 2017. The funds for the sports broadcasting rights come from Sky Sports Football Group’s majority owner, Access Industries, which is owned by multi-billionaire, who made his fortune with interests in oil and aluminum companies and has about $20 billion in capital, according to Forbes.
At the start of the 2022/23 football season, Sky Sports Football entered the sports betting business in cooperation with the Pragmatic Group as Sky Sports Football Bet.